So, here’s the deal: Titleist finally decided it’s time to slap a stripe on their golf balls. I’ve been waiting. Or maybe not. Anyway, they’re calling it AIM 360, but honestly, it’s not a full circle. More like AIM 320? But let’s not get picky. What’s important is Titleist is jumping into the alignment game with a tad more seriousness.
Let’s chat about the new stuff first: these fancy markings are only on the AVX and Tour Soft AIM 360 versions. They’re not super bold like some others out there, but hey, it’s progress for Titleist, right? Baby steps.
The AIM clan has grown. Here’s what we’ve got:
- AIM 360: Almost a full stripe around.
- Performance Alignment: 105-degree line with arrows. Double-sided, because why not?
- Enhanced Alignment: Longer than the usual but not quite all the way.
Do these alignments matter? Maybe, maybe not. Could just be visuals. But Titleist threw some science-ish stuff at this and said these lines help line up better—by about 35%. Is that huge? Feels like it, but then again, it’s golf. Anything that makes you feel like you’re doing better without really doing anything differently is a win, right?
And yet, no line guarantees a putt sinks. So, if your ball still misses, well, it’s just golf being golf. Align it better, and you eliminate one thing to blame. How to fix the other mistakes, though? That’s another story.
Diving into details. Here’s a messy breakdown:
Performance Alignment
For those Pro V1 fanatics, this one looks like it’s straight from the tour. It’s got a double-arrow thing going on that’s 65% longer than usual. Come in black, red, blue, and now pink. Spruce up that golf swag.
Enhanced Alignment
Subtle but longer. Perfect for less-is-more type players, if that’s a thing.
AIM 360
The young star of the Titleist lineup. Wraps almost the entire ball but only on AVX and Tour Soft right now. Hoping it spreads to Pro V1 soon. Cross your fingers.
And if none of these float your boat, dig this: over 40 custom alignment options on Pro V1s. Numbers, text, logos, you name it. A personalized golf ball! The future is wild.
In the grand scheme, AIM 360 is Titleist dipping its toes further into visual aids. It’s not exactly radical but shows they’re thinking about what golfers want—or think they want—which counts for something. Oh, and no extra charge for these alignment gizmos. So, choose your look: Tour Soft at $40, AVX at $50, Pro V1 anything at $55 per dozen. Available everywhere. Jump online or hit a local pro shop.
How long until this whole lineup gets a Pro V1 makeover? Maybe sooner if we cross our fingers and shout loud enough.