Hey, ever had that weird déjà vu feeling when your site’s visibility is up, but clicks? Nada. You’re not losing it. That funky trend on your Search Console—more eyes but fewer clicks—is real. This AI Overview (AIO) thingy is shaking things up.
So, here’s the deal. Those shiny boxes on top of search results, dishing out your content without credit. Yeah, they’re snatching traffic from phrases like “best tennis drills for kids” or “how to start a tennis academy.” It’s maddening, right? You pour effort in, Google flaunts it, and boom… bye-bye clicks.
Alright, so what’s the game plan for tennis bloggers, coaches, academy peeps, and gear shops? Let’s get into it.
### Rethink Your Keywords
Don’t play chicken with the AIOs by sticking with info-heavy phrases. Spoiler: You’ll lose. Instead, zoom in on keywords they’re not glitching over yet. Think mid- to deep-funnel instead.
For example, swap out “how to hold a tennis racket” with “best grip for improving backhand topspin.” People in that zone are on a mission. They’re more likely to click through.
Also, don’t ignore long-tail searches. Drill it down:
– “tennis programs for homeschooled kids near Austin”
– “should I switch to a 16×19 string pattern for more spin?”
These nuanced, local, or personal touches? AIOs often miss the beat there.
### Use SEO Tools to Expose AI Lapses
AI’s pros? Quick summaries. Cons? It’s not big on specifics. Grab Clearscope, Surfer SEO, Frase—these gizmos tell you what’s hot and what’s not. Like:
– Expected topics and missing pieces
– Competitors’ weak spots
– Questions users have that aren’t answered well
Instead of letting AI munch on your “how to warm up for tennis,” dig into what it’s not covering. Find the gaps and fill ’em. Make that content personal, detailed, and downright you. Readers and Google will dig it.
### Craft What AI Can’t Gobble (Yet)
Why blend into a sea of generic tennis content? If your stuff mirrors others’, consider it eaten. So, make content it can’t wrap its head around.
Try:
– Interactive gadgets like a racket chooser quiz.
– Scroll-stopping step-by-step guides.
Yeah, AI craves quick-hit answers. But offering actionable processes? They’ll get those clicks.
And hey, sprinkle some original insights or surveys. For instance, if your data says, “Players 40+ favor cardio tennis 3:1,” that’s gold. Trust me, no robot script can summarize what’s uniquely yours.
### Dance With AI Overviews
Wanna tango with AIOs? Play by their rules. Start with clear answers right off the bat—kinda like that annoying “answer the question at the top” school tactic. You might not grab the click, but you get seen.
And, push your brand everywhere:
– Guest posts on other tennis blogs
– Shoutouts in local or industry news
– Keep tabs on where AIOs cite you
Tools like Peec AI show if you’re getting love in AIOs. If you’re popping up, pivot—hammer out more content on those topics, layer in some links, and give Google reasons to keep you in their spotlight.
### Last Call for Bloggers: Wake Up
Don’t throw time at tennis posts just to have them AIO-fied. Real talk: AI isn’t the grim reaper of content. It’s the gatekeeper. Breakthrough content? It’s irreplaceable.
### Wrap-Up
Sky-high impressions but tanking clicks on your tennis stuff? Bet your bottom buck AIOs are the culprits. But don’t hit panic mode—pivot mode is where it’s at.
Whether pushing tennis camps, reviewing gear, or sharing court tales, outsmart, don’t outrun, AI. Winners will be the ones who adapt while others scratch their heads over a sudden traffic plunge.
Need a shift in strategy to sync with AI? Resourcely Marketing’s got your back. We’ll help your content shine—algorithms be damned. 📅 Let’s chat SEO, content, and your next swing.
