In an exciting development for tennis fans, the BNP Paribas Open has secured its title sponsorship with BNP Paribas until 2029, a move that cements the bank’s role as the longest running title sponsor in the tournament’s vibrant history. Tommy Haas, the Tournament Director, expressed his enthusiasm about this ongoing partnership, saying, “We’re delighted to continue our collaboration with BNP Paribas. Their backing has been pivotal in establishing the BNP Paribas Open as an outstanding attraction for tennis enthusiasts worldwide.”
Reflecting on this partnership, Haas also added, “We’re eager to enhance what we’ve achieved and keep delivering world-class experiences that captivate fans, provide thrilling competition, and create unforgettable moments.” Since BNP Paribas began sponsoring the event back in 2009, it has contributed significantly to its resounding success. This includes a marked increase in fan attendance, substantial economic contributions to the Coachella Valley, and an impressive succession of 10-year Tournament of the Year awards from both the ATP and WTA Tours.
José Placido, CEO of BNP Paribas USA and CIB Americas, underscored the importance of renewing this contract, noting, “The extension of our partnership highlights the growth and significance of this tournament, reinforcing our role as an integral partner in tennis globally. It’s a testament to our dedication to nurturing tennis across all levels, helping make our clients and staff an essential part of this marquee event in the Americas.”
This extended agreement promises to keep the BNP Paribas Open thriving, ensuring it continues to draw top-tier talent, offer unforgettable experiences for spectators, and bolster the local economy. Moreover, it aligns with the commitment to fostering the next wave of tennis talent, reaffirming the tournament’s esteemed reputation in the world of tennis.
